Colorectal cancer prevention : don’t play hide and seek, act now!

Alfasigma launches an international video to raise awareness of colorectal cancer prevention.

"That time you didn't dare look at an exam result afraid of getting a bad mark, but you did look, and then felt relieved because it was better than you thought. That time you didn't look at the stopwatch afraid you hadn’t made the right time, instead you had.

All those times you showed courage, initiative and will, you chose not to hide but seek what was best for you

Don't bury your head in the sand, act in time!"

An emotional awareness video with a clear and simple message, which aims to spur people into preventing one of the most common cancers of the gastrointestinal tract, the colorectal cancer.

In fact, just in 2021 there were about 500,000 new cases in Europe. But early diagnosis can make a difference: if detected at an early stage, the colorectal cancer can be effectively counteracted in more than 90 percent of cases.

Therefore, Alfasigma's Corporate Marketing team has internationally promoted a video aimed directly at people. A campaign that wants to emphasize how important it is not to bury our heads in the sand but to act in time, especially when it comes to health.

Prevention is the best cure, it wins every time.


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